Search Engine Marketing Training ( Digital Marketing )

SEM Training (SEM)Online Training

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

Successfully using SEM methods such as Pay per click (PPC), and local search marketing, it is possible for emerging entrepreneurs to get ahead of the competition.

What Is The Future Of SEM?

There are already more than 100 billion websites on the world wide web and everyday more are added to this number. The owners/webmasters continuously thrive to get more and more visitors to their websites, one of the main sources being the search engines. Not all websites appear within the first 10 listing in the search engine results page. The ones that appear are all highly optimized for the search engines by SEM professionals.

World over, individuals and companies who own one or more websites have realized the importance of optimizing their websites for the major search engines. They are aware that by doing so, they can drive large number of valid visitors to their website for a very less cost or almost for free. This being the present scenario the demand for SEM professionals has gone up. Remember, this is just a beginning, the future is very bright for the SEM professionals.

Who Can Join In The SEM Training Program?

Everyone who has the basic knowledge of computers and Internet and who wish to make a career with the little knowledge that they already have and are prepared to learn the new technology of the Internet can enroll themselves to our SEM Training program and make a successful career as a Search Engine Optimizer.

SEO (Google Adwords)

Ad groups and keywords:

  • Understanding purpose of Campaign
  • Account Limits in Ad words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters
  • Ad words Account Setup

Ad formats And Ad guidelines

  • Ad words Account Setup
  • Creating Ad words Account
  • Ad words Interface Tour
  • Ad words Dash Board
  • Billing in Ad words
  • Ad Types in Ad words
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis
  • Display Network Targeting

Conversion Tracking

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • CPC Bidding and CPM Bidding
  • Setting a Video Campaign
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
  • Website Optimizer

Reports

  • Using Website Optimizer Tool
  • A/B Testing
  • Multi Variant Testing
  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools
  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools
  • Multi User Acess

Ad words Tool

  • User Access Levels
  • My Client Centre (MCC)
  • Change History Tool
  • Adwords Editor Tool
  • Change Historytool
  • Adwords editor tool
  • Change Historytool
  • Adwords editor tool