Search Engine Optimization Training ( Digital Marketing )

SEO Training Online Training

Search engine optimization (SEO) is the process of optimizing our website performance in a search engine's unpaid results.

First of all we'll see what SEO exactly Is and what kind of proceses we need to follow to get higher rankings in major search engines like Google, Yahoo and Bing. It'll be a complete overview regarding strategies and techniques to follow in search engine optimization.

Who Can Join In The SEO Training Program?

Everyone who has the basic knowledge of computers and Internet and who wish to make a career with the little knowledge that they already have and are prepared to learn the new technology of the Internet can enroll themselves to our SEO Training program and make a successful career as a Search Engine Optimizer.

SEO Course Syllabus:

  • What is Search engine optimization?
  • History of Search engines?
  • How is SEO important in digital marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of search engine?
  • Different types of search engine?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO

Google Webmasters Tools

  • Adding a Site and Verification Process
  • Configuration
  • Settings
  • Geographic Settings
  • URL Parameters
  • Site Links
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Optimization
  • Sitemaps
  • Remove URLS from index
  • HTML Suggestions
  • Content Keywords

Research and Analysis Of Keywords

  • Importance of keywords in seo
  • What are keywords?
  • Analysis of keywords of a particular company
  • Research on keywords
  • Different types of keywords
  • Analysis of keywords using google ad words
  • Competitor analysis
  • Fitting right keywords to the project

On Page Optimization

  • How is on page optimization important in seo
  • Web layout structure
  • Codes used in website
  • Design factors and guidelines
  • Differences between dynamic and static sites?
  • Domain name optimization
  • File name and folder name optimization
  • Title tag optimization
  • Meta tags optimization
  • How to write meta description
  • Meta robots
  • Header optimization
  • Footer optimization
  • Anchor link optimization
  • Content writing for seo
  • Site maps submission
  • Image optimization
  • URL optimization
  • Robots.txt
  • Dynamic site optimization techniques
  • WordPress SEO
  • Black hat SEO techniques.

Off Page Optimization

  • Introduction to off page optimization
  • Factors affecting offsite optimization
  • Importance of offsite optimization
  • Current scenario of search engine optimization
  • On page optimization versus off page optimization
  • How to build links?
  • Type of linking methods
  • Link checking tools
  • Directory submissions
  • Social book marking
  • Posting classifieds
  • Importance of integration of blog to gain SEO
  • Local listing
  • Forum signatures
  • Article submissions
  • Importance of social buttons and social media
  • Press release submission

SEO Reporting:

  • Website position analysis
  • Monthly reports
  • Cyclic SEO