Social media Marketing (SMM) is the use of a number of social media sites and communities to generate publicity to increase the awareness of a product , brand or event. It involves paid advertising through social media networks. If you are familiar with Face book advertisements, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.
SMM used for advertising your business on social networking sites. Social networking ads are so effective and may be used in several ways like collecting a network of same interest and increase your sales by reach to potential customers through internet.