SMO Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
With SMO, you can engage with people or your clients. It’s very important for branding any business through social media sites like Face book, Twitter, Google Plus, pinterest and LinkedIn. With Help of Better optimization you can easily reach to uncountable audience.
People want to do business with others they know, like and trust. SMO taps into those business networks through a variety of social media tools, channels and platforms in ways that generate new business while also reinforcing your website’s search engine rankings.
Social media has the need for qualified people to manage companies’ pages. Social media is essentially an effective method of providing more efficient customer service by answering questions publicly and engaging with your audience to establish trust and resolve concerns quickly. Just like there is a manager in place to lead your customer service team, a manager needs to be put in place to organize your social media presence and lead your social media team.
A career as a social media manager was unheard of ten years ago. However, as mentioned in the last paragraph, the idea of employing a person to interact with consumers, clients, and other stakeholders is not a new career. A social media manager is similar to a public relations specialist, which was (is) a career that interacted with the public long before social media existed. According to data, a rise in social media usage by companies will lead to a rise in jobs with a public relations focus.
The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions.Social media positions are in high demand right now as nearly every company has some level of social presence.
Everyone who has the basic knowledge of computers and Internet and who wish to make a career with the little knowledge that they already have and are prepared to learn the new technology of the Internet can enroll themselves to our SEM Training program and make a successful career as a Search Engine Optimizer.